Who we are
IN THE NAME OF… exists to redefine modern streetwear by merging futuristic silhouettes with sustainable construction. Inspired by the boldness of anime, the elegance of Japanese street fashion, and the otherworldly expressiveness of fantasy and performance art, ITNO creates wearable
statements for those who refuse to conform.
Founder, Taylor Robinson, has a background in Advertising, Public Relations, and Insurance. One of the leading drag performers in Philadelphia for over a decade, Taylor taught himself to sew to bring his drag ideas to life. When that was not enough for him, Taylor sought more education, and attended the Designer Development Program at the Made Institute to grow his skillset, and expand his creativity.
Blending creative pursuits, atypical ideology, mental health, emotion, identity, collaboration, and whimsy, ITNO aims to enhance the sense of belonging for anyone bold enough to step out of their comfort zone
